CHINA / National
China to ban foreign cartoons in prime time
(Xinhua)
Updated: 2006-08-13 15:29
BEIJING - From September 1, Chinese children will be able to watch
domestic cartoon programs during 5 p.m. to 8 p.m. every day, according to
a regulation by China's TV watchdog.
The State Administration of Radio, Film and Television (SARFT) has
decided to ban all foreign cartoons during the "golden hours", reported
the Beijing News on Sunday.
No foreign cartoons or programs of introducing foreign cartoons can be
shown during the period on all domestic cartoon channels and children
channels, the regulation says.
Only after 8 p.m. can foreign cartoons appear on TV, it requires.
The regulation has been issued to local TV stations but the
administration has not made it public, according to the newspaper.
Cartoon programs co-produced by domestic and foreign producers will have
to get approval from SARFT to show during 5 p.m. to 8 p.m. from September
1.
The first foreign cartoon introduced to China was a Japanese cartoon
called "Astro Boy" in 1981. Since then, a large quantity of foreign
cartoons crammed into China.
In 2000, a regulation by the SARFT required local TV stations get
approval from the administration and set quotas for imported cartoons to
show on TV. By that time, China's cartoon programs had nearly been
monopolized by Japanese cartoons.
In 2004, the SARFT issued another regulation, requesting for at least 60
percent of cartoon programs aired in a quarter to be domestic products.
The regulation resulted in a sharp decrease of foreign cartoons on local
TV.
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