? ?
BIZCHINA / Weekly Roundup
How to make Olympics work for your firm
By Ma Ruiguang and Jia Bingwei (China Daily)
Updated: 2007-08-02 17:11
4. Create a media event: Hengyuanxiang is a master in this. What should
the Chinese delegation wear at the opening? Hengyuanxiang launched a
dress design contest globally. A simple commercial plan like this can
become a news event and attract a lot of eyeballs.
5. Create China elements: Lining has released sports shoes in the shape
of a Chinese bow and Nike used the China Red color in its products, while
sports shoemaker Voit designed the China Impression series. All these
products use China concepts like color, calligraphy, painting, and
legends. As China becomes the focus of the world during the Games, China
concepts are likely to become popular too.
6. Add some entertainment factors: During the Athens Games in 2004,
Netease.com built a Sports Dream World theme park covering over 10,000
square meters and won applauses from many Chinese.
7.Have some interaction with society: Olympic Games can be seen as a
relation marketing platform, with so many relations among governments,
enterprises, the media, social communities, consumers, and manufacturers.
These groups can be all used as a platform to demonstrate products of
clothes manufacturers. Even if athletes do not wear your suits, ordinary
people may do so.
(For more biz stories, please visit Industry Updates)
?? ?? 1?? 2?? ??
?? ?? 1?? 2?? ??
Learn Chinese, Chinesepod
No comments:
Post a Comment